THE ROLE OF AIESEC INDONESIA IN THE SPREAD OF INDONESIAN CULTURE IN 2022-2025

Abstract

The crossing of Indonesian culture is an effort to introduce, maintain, and promote national cultural richness to the international community by adjusting to the dynamics of post-pandemic global interaction. In this period, cultural cross-cultural activities include various forms of implementation, both through festivals and cultural exchanges that are direct and through the use of digital platforms and cross-sector collaboration. In this framework, the role of non-state actors, including international youth organizations, is one of the supporting elements in strengthening Indonesia's positive image at the global level. This study analyzes the role of AIESEC as a non-state actor in the cross-cultural crossing of Indonesia in 2022–2025 through AIESEC's global programs. The research uses the international organization theory of Clive Archer (2001), which views the role of non-state actors as instruments, arenas, and actors, as well as the existence that gains legitimacy in the international system. The method used is descriptive qualitative with primary and secondary data collection through interviews, activity reports, official publications, and online sources. The results of the study show that AIESEC plays an active role in crossing Indonesian culture. Referring to Clive Archer, AIESEC functions as an instrument that channels Indonesian cultural values and practices through exchange activities; as an arena that provides a space for cross-cultural interaction between international and national youth; and as an independent actor who autonomously designs programs and builds global networks without relying on the state. These three functions show that AIESEC also supports the expansion of Indonesia's cultural reach and the strengthening of a positive image at the international level.